Social implications – Global culture provides alternative and competing gender discourses, which can lead to social change or to nostalgia for an idealized tradition in the face of change. To the extent that both women and men adopt the male gaze, patriarchal culture is strengthened, not challenged in the process.
Yang, D. and Jin, Y. (2012), "Gender Discourse in the Cultural Context of Globalization: Transmission, Conflict, and Discourse Competition", Texler Segal, M., Ngan-Ling Chow, E. and Demos, V. (Ed.) Social Production and Reproduction at the Interface of Public and Private Spheres (Advances in Gender Research, Vol. 16), Emerald Group Publishing Limited, Bingley, pp. 213-227. https://doi.org/10.1108/S1529-2126(2012)0000016013Download as .RIS
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