TY - CHAP AB - Purpose – This chapter examines the roles of the Unification Church (UC) in reconstructing the discourse of the gendered desire of Filipina marriage migrants and their Korean husbands, serving as an intermediary agency in the process of international marriage migration, and reinforcing heterosexual practices as part of a regime of normalization.Methodology – The chapter is based on 1 year of ethnographic fieldwork that included a review of secondary sources, participant observation, and in-depth interviews with Filipinas and Korean men.Findings – The chapter shows the ways in which the UC reinforces the dominant discourse of gendered desire that portrays marriage migrants as women who wish to migrate mainly to marry a man who can provide economic stability. Filipina migrants, however, infuse the cultural discourse of romantic love into their decisions about husbands and marriage migration. Lastly, as the UC delineates normative heterosexual practices based on its religious doctrines, the church becomes a “regime of normalization” for traditional patriarchal heteronormativity.Social implications – The chapter contributes to the idea that gender and sexuality are socially constructed and constitutive of migration.Originality/value of chapter – The chapter examines not only the matchmaking role of an intermediary agency that facilitates cross-border marriages but also the agency's role in re/constructing gendered desire. Further, the chapter contributes to an understudied area: the social process of reconstructing heteronormativity in a transnational context. VL - 16 SN - 978-1-78052-875-5, 978-1-78052-874-8/1529-2126 DO - 10.1108/S1529-2126(2012)0000016005 UR - https://doi.org/10.1108/S1529-2126(2012)0000016005 AU - Kim Minjeong ED - Marcia Texler Segal ED - Esther Ngan-Ling Chow ED - Vasilikie Demos PY - 2012 Y1 - 2012/01/01 TI - Gendered Desire and Heteronormativity in the Transnational Matchmaking Process T2 - Social Production and Reproduction at the Interface of Public and Private Spheres T3 - Advances in Gender Research PB - Emerald Group Publishing Limited SP - 15 EP - 38 Y2 - 2024/04/24 ER -