TY - CHAP AB - Purpose – Using sexual harassment in Japan as a case, this research illustrates how local gender culture, particularly sexual harassment consciousness, has changed since initial local legal reform.Design/methodology/approach – The historical analysis draws on national newspaper reporting of a fairly new concept of sexual harassment into a local society.Findings – My findings suggest that Japanese actively engaged in, rather than rejected, the new social issue; their active response gave rise to social consciousness toward sekuhara especially and sex discrimination more generally. Broader and more inclusive definitions of sexual harassment appeared in Japan than the original international legal definitions. Local–international interactions effectively shaped such outcomes.Originality/value – This is the first qualitative and quantitative analysis of the media's portrayals of sexual harassment in Japan. VL - 13 SN - 978-1-84855-753-6, 978-1-84855-752-9/1529-2126 DO - 10.1108/S1529-2126(2009)0000013014 UR - https://doi.org/10.1108/S1529-2126(2009)0000013014 AU - Shinohara Chika ED - Vasilikie Demos ED - Marcia Texler Segal PY - 2009 Y1 - 2009/01/01 TI - How did sexual harassment become a social problem in japan? The equal employment opportunity law and globalization T2 - Perceiving Gender Locally, Globally, and Intersectionally T3 - Advances in Gender Research PB - Emerald Group Publishing Limited SP - 267 EP - 309 Y2 - 2024/04/25 ER -