TY - CHAP AB - Abstract This research presents a comprehensive explanation of unethical pro-organisational behaviour (UPB), an emerging phenomenon in organisational behaviour and especially in moral behaviour research. The authors tested the fit of Culture-Identification-Ideology-UPB moral behaviour model. The results indicate that individuals having strong organisational identification and high relativism ethical ideology may indulge in the practice of UPB. Interestingly, our study also reveals that strong ethical organisational culture may not restrain, rather may facilitate UPB. The authors concluded with suggestions for the practitioners and future scope of research. VL - 23 SN - 978-1-83982-777-8, 978-1-83982-776-1/1529-2096 DO - 10.1108/S1529-209620200000023007 UR - https://doi.org/10.1108/S1529-209620200000023007 AU - Verma Pratima AU - Mohapatra Siddharth ED - Michael Schwartz ED - Howard Harris PY - 2020 Y1 - 2020/01/01 TI - Strong Identification, Weak Ideology, Organisational Culture or All: Unethical Pro-organisational Behaviour in India T2 - War, Peace and Organizational Ethics T3 - Research in Ethical Issues in Organizations PB - Emerald Publishing Limited SP - 123 EP - 150 Y2 - 2024/04/19 ER -