TY - CHAP AB - Abstract This chapter offers a critical evaluation of the narrative of the entrepreneur-adventurer common in business schools today. It suggests that this narrative stands in the way of meaningful ethics integration in business education in part because it fails to encourage or even acknowledge insights that are “felt” rather than merely intellectually registered. Philosopher-writers like Henri Bergson, William James, and Friedrich Nietzsche agree that a large part of experience escapes purely theoretical frameworks. We need nontheoretical, evocative narratives to make visible those parts of reality that are easily overlooked when we are focused on the practical and utilitarian side of existence. These philosophical theories, combined with the concept of “felt knowledge,” help determine where the current business narrative falls short and serve as a foundation for a few suggestions about how this narrative might be changed from within. VL - 11 SN - 978-1-78350-949-2, 978-1-78350-948-5/1529-2096 DO - 10.1108/S1529-209620140000011008 UR - https://doi.org/10.1108/S1529-209620140000011008 AU - Slegers Rosa PY - 2014 Y1 - 2014/01/01 TI - A Critique of Business School Narratives and Protagonists T2 - The Contribution of Fiction to Organizational Ethics T3 - Research in Ethical Issues in Organizations PB - Emerald Group Publishing Limited SP - 153 EP - 168 Y2 - 2024/05/10 ER -