The conceptual contribution is original, although drawing on the philosophical literature debate about saints and heroes. The chapter treats exemplar as the overarching construct, separated into three kinds: heroes, saints, and champions. Sinner is implicit in the notion of saint. The chapter adds moral champions and moral neutrals to isolate moral heroism. The cases exist in the literature, but have been combined together here for the first time.
Windsor, D. (2014), "A Typology of Moral Exemplars in Business", Moral Saints and Moral Exemplars (Research in Ethical Issues in Organizations, Vol. 10), Emerald Group Publishing Limited, Bingley, pp. 63-95. https://doi.org/10.1108/S1529-2096(2013)0000010008
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