To expose strategic management scholars in Africa, particularly graduate students and new faculty members, to bibliometrics, a fast-growing approach for examining the impact of individual and collective scholarly.
We review the bibliographic analysis approach by discussing its origin, development, and process. We then advance to a dynamic multilevel model that can be used to examine strategic management contributions at the individual and collective levels. Bibliometric analysis is being used extensively in such fields as library science, agriculture, economics, medicine, psychology, and more recently in management areas such as entrepreneurship, strategy, and international business. In addition to its wide application, bibliometric analysis has relevance for strategic management research in Africa which is characterized by major research constrains.
Illustrations are provided with procedures for conducting bibliometric analysis. We conclude by making recommendations on what to consider in using the approach for the study of strategic management in Africa.
We discuss the strengths and weaknesses of the approach as well as suggestions on maximizing its potential.
The approach is an invaluable source particularly for graduate students of strategy. They can be used to supplement other approaches in the study of strategic management impact.
To our knowledge, this chapter seems to be the first to propose bibliometric analysis for the study of strategic management in the African context. In that regard, it fills a gap in the research methodology literature. It can therefore help graduate students and junior faculty improve their careers.
Zoogah, D.B. and Rigg, J.S. (2014), "Bibliographic Analysis and Strategic Management Research in Africa", Advancing Research Methodology in the African Context: Techniques, Methods, and Designs (Research Methodology in Strategy and Management, Vol. 10), Emerald Group Publishing Limited, Bingley, pp. 189-213. https://doi.org/10.1108/S1479-838720140000010009
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