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Entrepreneurial Promotion and Sustainability: The Community as a Unit of Analysis

Advancing Research Methodology in the African Context: Techniques, Methods, and Designs

ISBN: 978-1-78441-490-0, eISBN: 978-1-78441-489-4

ISSN: 1479-8387

Publication date: 26 November 2014

Abstract

Originality/value

We explain the necessity and the process by which the action research takes place, longitudinally, providing a strategic solution to the problem of behavioral poverty. We introduce our process of community entrepreneurship as an alternative to strategic methods based primarily on existing organizations reflecting resource munificence. We demonstrate the importance of extensive community debate, collaborative decision making, and solidarity in supporting positive action-research outcomes.

Keywords

Citation

Honig, B., Katongole, C. and Perry, M. (2014), "Entrepreneurial Promotion and Sustainability: The Community as a Unit of Analysis", Advancing Research Methodology in the African Context: Techniques, Methods, and Designs (Research Methodology in Strategy and Management, Vol. 10), Emerald Group Publishing Limited, Bingley, pp. 167-188. https://doi.org/10.1108/S1479-838720140000010008

Publisher

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Emerald Group Publishing Limited

Copyright © 2014 Emerald Group Publishing Limited