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Construct Measurement in Strategic Management Research in Africa

Advancing Research Methodology in the African Context: Techniques, Methods, and Designs

ISBN: 978-1-78441-490-0, eISBN: 978-1-78441-489-4

Publication date: 26 November 2014



The purpose of this study is to review the literature on strategic management in Africa with special emphasis on how strategy constructs have been measured and present a roadmap to help improve strategy research in Africa.


A content analysis of empirical research on strategic management published in journals using data from Africa from 2000 to 2013 is conducted to examine construct measurement practices.


The findings indicate that the average sample sizes in strategy research in Africa is not large as strategy research in general, and have low statistical power. While the studies rely heavily on single-indicator measures, there were also several studies using scale or multiple measures that report reliabilities.

Research limitations

Limitations of the research include small number of studies used, inability to examine journal effects’ of the findings due to few numbers of papers from many of the journals, and lack of examination of the influence of the context and topical areas of the articles on the use of the construct measurement techniques.

Practical implications

The study provides information about the use of construct measurement techniques and power analysis in strategy research in Africa. It further encourages the use of larger sample sizes, the examination of power, and more focus on variables which allow the assessment of reliabilities and validity.

Originality and value

Little is known about construct measurement practices of the empirical research in and about Africa in the discipline of strategic management. This chapter builds on extant research on construct measurement issues in strategic management research, but with the unique value-added contribution of focusing on the African environment where the discipline is beginning to take hold.



Acquaah, M. (2014), "Construct Measurement in Strategic Management Research in Africa", Advancing Research Methodology in the African Context: Techniques, Methods, and Designs (Research Methodology in Strategy and Management, Vol. 10), Emerald Group Publishing Limited, Bingley, pp. 1-20.



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