Data collection and sample size are important challenges facing social entrepreneurship research. This chapter demonstrates how CATA techniques can be used to collect valuable data and increase sample size. This chapter also examines how the rhetoric used by entrepreneurs impacts their fundraising efforts.
Anglin, A.H., Allison, T.H., McKenny, A.F. and Busenitz, L.W. (2014), "The Role of Charismatic Rhetoric in Crowdfunding: An Examination with Computer-Aided Text Analysis", Social Entrepreneurship and Research Methods (Research Methodology in Strategy and Management, Vol. 9), Emerald Group Publishing Limited, pp. 19-48. https://doi.org/10.1108/S1479-838720140000009010Download as .RIS
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