Wayfinding in Strategy Research

Abstract

Purpose – The purpose of this chapter is to encourage strategy and management researchers to undertake research that captures the relational, unfolding and emergent processes of organizational life.

Methodology/Approach – The wayfinding method weaves concepts from traditional navigation with the wider body of strategy and management research literature. An illustrative case example is presented.

Findings – Six orientations informed by an Indigenous Māori research experience are presented under a trilogy of compass, conduct and contours. These orientations are dynamic dwelling, perceiving process, applying values, making connections, layering up, and expanding validity.

Practical implications – This study will aid researchers’ cultivation of greater methodological dexterity through insights that can assist with adopting a relational approach.

Social implications – The chapter shows how a holistic and relational mode of strategy and management research can help address the rising demand for more sustainable enterprises that create wealth and well-being.

Originality/Value – The chapter provides valuable insights from Indigenous wayfinding for strategy researchers and the organizations they work with.

Citation

Spiller, C. (2012), "Wayfinding in Strategy Research", Wang, C.L., Ketchen, D.J. and Bergh, D.D. (Ed.) West Meets East: Building Theoretical Bridges (Research Methodology in Strategy and Management, Vol. 8), Emerald Group Publishing Limited, Leeds, pp. 61-90. https://doi.org/10.1108/S1479-8387(2012)0000008006