Introduction: West Meets East: Toward Methodological Exchange

Abstract

Welcome to the seventh volume of Research Methodology in Strategy and Management. The mission of this book series is to provide a forum for critique, commentary, and discussion about key methodology issues in the strategic management field. Strategic management relies on an array of complex methods to understand how firms can attain and sustain competitive advantage. How researchers employ different methods to conduct their research in different research contexts and understand the implications associated with their research choices is fundamental to the methodological rigour and the advancement of strategic management theory.

Citation

Wang, C.L., Ketchen, D.J. and Bergh, D.D. (2012), "Introduction: West Meets East: Toward Methodological Exchange", Wang, C.L., Ketchen, D.J. and Bergh, D.D. (Ed.) West Meets East: Toward Methodological Exchange (Research Methodology in Strategy and Management, Vol. 7), Emerald Group Publishing Limited, Leeds, pp. ix-xi. https://doi.org/10.1108/S1479-8387(2012)0000007003