TY  - CHAP
AB  - We discuss recent methodological advances in the NK modeling in the Strategy literature and analyze issues related to its current use including different implementation algorithms, relative versus absolute performance, establishing significance of simulation results and long- versus short-term performance measurements. To facilitate cross-pollination of ideas, we point to advances and extensions of the model developed in other fields that could be effectively utilized to answer Strategy-related questions. These include modeling the strength of interaction, varying the importance of decision elements, utilizing alternative functional forms, incorporating endogeneity in N and K parameters and embedding the NK model in a broader dynamic framework.
VL  - 5
SN  - 978-1-84855-159-6, 978-1-84855-158-9/1479-8387
DO  - 10.1108/S1479-8387(2009)0000005010
UR  - https://doi.org/10.1108/S1479-8387(2009)0000005010
AU  - Ganco Martin
AU  - Hoetker Glenn
ED  - Donald D. Bergh
ED  - David J. Ketchen
PY  - 2009
Y1  - 2009/01/01
TI  - NK modeling methodology in the strategy literature: Bounded search on a rugged landscape
T2  - Research Methodology in Strategy and Management
T3  - Research Methodology in Strategy and Management
PB  - Emerald Group Publishing Limited
SP  - 237
EP  - 268
Y2  - 2024/04/25
ER  -