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The Management and Leadership of Educational Marketing: Research, Practice and Applications
The Management and Leadership of Educational Marketing: Research, Practice and Applications
ISBN: 978-1-78190-242-4, eISBN: 978-1-78190-243-1
ISSN: 1479-3660
Publication date: 6 September 2012
Citation
(2012), "The Management and Leadership of Educational Marketing: Research, Practice and Applications", Oplatka, I. and Hemsley-Brown, J. (Ed.) The Management and Leadership of Educational Marketing: Research, Practice and Applications (Advances in Educational Administration, Vol. 15), Emerald Group Publishing Limited, Leeds, p. i. https://doi.org/10.1108/S1479-3660(2012)0000015017
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited
- The Management and Leadership of Educational Marketing: Research, Practice and Applications
- Advances in Educational Administration
- Advances in Educational Administration
- Copyright Page
- List of Contributors
- The Research on School Marketing: Current Issues and Future Directions – An Updated Version
- Marketisation and Education Marketing: The Evolution of a Discipline and a Research Field
- Integrating Marketing into the Leadership and Management of Schools: A Curriculum-Focused Approach
- Marketing the School ‘Revisited’: The Complexity of Leadership Dilemmas
- School Marketing in the United States: Demographic Representations and Dilemmas for Educational Leaders
- Public–Private Collaboration in International Education: A New Zealand Case Study
- Relationship Marketing and School Success
- A Conceptual Framework for Classifying and Understanding Relationship Marketing Within Schools
- Forms of Market Orientation Among Primary and Secondary School Teachers in Israel
- Educational Marketing and the Pace of Innovation
- Creating Value in School Education Marketing Through the Cocreation Process – A Conceptual Paper
- Reflections on Management and Leadership of Educational Marketing: Looking Toward the Future
- Author Biographies
- Index