TY - CHAP AB - An increasingly dominant theme of recent M&A research has been the issue of cultural compatibility and the notion of “culture fit” and its contribution to post-combination performance and integration (Cartwright, 2005). Hence, various methodologies, both qualitative and quantitative, have been applied to the M&A context to analyze the cultures of combining employee groups and the extent to which they share the same reality.In the last few decades, narratives and stories have attracted the interest of organizational researchers and practitioners both as analytic tools and as a subject for study. This chapter explores the value of stories as a means of understanding culture, communicating values and ideals, promoting adaptive change, and developing cooperation and identification with the new merged organization. It illustrates the application of narrative methodologies within the context of a recent merger within the banking industry. VL - 8 SN - 978-1-84855-781-9, 978-1-84855-780-2/1479-361X DO - 10.1108/S1479-361X(2009)0000008005 UR - https://doi.org/10.1108/S1479-361X(2009)0000008005 AU - Cartwright Susan AU - Magni Luca ED - Cary L. Cooper ED - Sydney Finkelstein PY - 2009 Y1 - 2009/01/01 TI - The value of stories in understanding the past and shaping the future in merged organizations T2 - Advances in Mergers and Acquisitions T3 - Advances in Mergers and Acquisitions PB - Emerald Group Publishing Limited SP - 43 EP - 60 Y2 - 2024/09/18 ER -