In the last few decades, narratives and stories have attracted the interest of organizational researchers and practitioners both as analytic tools and as a subject for study. This chapter explores the value of stories as a means of understanding culture, communicating values and ideals, promoting adaptive change, and developing cooperation and identification with the new merged organization. It illustrates the application of narrative methodologies within the context of a recent merger within the banking industry.
Cartwright, S. and Magni, L. (2009), "The value of stories in understanding the past and shaping the future in merged organizations", Cooper, C.L. and Finkelstein, S. (Ed.) Advances in Mergers and Acquisitions (Advances in Mergers & Acquisitions, Vol. 8), Emerald Group Publishing Limited, Bingley, pp. 43-60. https://doi.org/10.1108/S1479-361X(2009)0000008005Download as .RIS
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