To read the full version of this content please select one of the options below:

The Rhetoric of Charismatic Leadership: A Theoretical Extension, a Case Study, and Implications for Research

Leadership Now: Reflections on the Legacy of Boas Shamir

ISBN: 978-1-78743-201-7, eISBN: 978-1-78743-200-0

ISSN: 1479-3571

Publication date: 5 October 2018

Abstract

Despite apparent consensus about the importance of leader rhetoric, the topic has not received systematic attention from leadership scholars. The purpose of this article is to advance the study of the relationship between rhetorical behavior and charismatic leadership in three ways: first, by presenting theoretically derived propositions about the expected contents of charismatic leaders’ speeches; second, by offering a thematic content analysis of a representative speech by a charismatic orator, in order to demonstrate the content themes suggested by the propositions; and third, by specifying the requirements for more systematic studies of the relationship between speech content and charisma.

Citation

Shamir, B., Arthur, M.B. and House, R.J. (2018), "The Rhetoric of Charismatic Leadership: A Theoretical Extension, a Case Study, and Implications for Research", Katz, I., Eilam-Shamir, G., Kark, R. and Berson, Y. (Ed.) Leadership Now: Reflections on the Legacy of Boas Shamir (Monographs in Leadership and Management, Vol. 9), Emerald Publishing Limited, Bingley, pp. 31-49. https://doi.org/10.1108/S1479-357120180000009016

Publisher

:

Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited