Neoliberalism as Neocolonialism?: Considerations on the Marketisation of Waka Ama in Aotearoa/New Zealand

Abstract

Originality/value – The chapter provides an alternative reading of the sport waka ama within ‘post-colonial’ Aotearoa/New Zealand. To date there has been little research conducted on the role sport has played within the process of colonisation in Aotearoa/New Zealand. There has also been limited research that illustrates the role of waka ama, as a uniquely indigenous sport, as a vehicle of social change within indigenous communities. The authors highlight the unique nature of waka ama and provide an alternative commentary on the colonial/neocolonial forces that have impacted waka ama in its emergence.

Citation

Wikaire, R.K.L. and Newman, J.I. (2014), "Neoliberalism as Neocolonialism?: Considerations on the Marketisation of Waka Ama in Aotearoa/New Zealand", Native Games: Indigenous Peoples and Sports in the Post-Colonial World (Research in the Sociology of Sport, Vol. 7), Emerald Group Publishing Limited, pp. 59-83. https://doi.org/10.1108/S1476-2854(2013)0000007008

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