TY - CHAP AB - Purpose – To introduce autoethnography as an innovative research approach within sport and physical culture, and consider its key tenets, strengths and weaknesses. For illustrative purposes, the chapter draws upon two specific autoethnographic research projects on distance running – one collaborative and one solo.Design/methodology/approach – The design of the two projects is delineated, including methods of data collection and analysis: tape-recorded field and ‘head’ notes, personal and analytic logs, phenomenological, thematic and narrative data analysis. Issues of representation are addressed and the chapter explores salient, but often-overlooked, ethical considerations in undertaking autoethnographic research.Findings – Key findings of two research projects are presented, cohering around issues of identity construction and identity work, together with lived body and sensory experiences of distance running.Research limitations/implications – The limitations of using an autoethnographic approach are discussed, including in relation to fulfilling traditional, positivistic judgment criteria such as validity, reliability and generalisability; more appropriate criteria are proposed, particularly in relation to evocative autoethnographies. Novel forms of the genre: collaborative autoethnography and autophenomenography, are suggested as future directions for autoethnographic research in SPC.Originality/value – The chapter provides a succinct introduction to the use of autoethnography in sport and physical culture, for those unfamiliar with the genre. The author also suggests an innovative variation – autophenomenography. VL - 6 SN - 978-1-78052-297-5, 978-1-78052-296-8/1476-2854 DO - 10.1108/S1476-2854(2012)0000006012 UR - https://doi.org/10.1108/S1476-2854(2012)0000006012 AU - Allen-Collinson Jacquelyn ED - Kevin Young ED - Michael Atkinson PY - 2012 Y1 - 2012/01/01 TI - Chapter 9 Autoethnography: Situating Personal Sporting Narratives in Socio-Cultural Contexts T2 - Qualitative Research on Sport and Physical Culture T3 - Research in the Sociology of Sport PB - Emerald Group Publishing Limited SP - 191 EP - 212 Y2 - 2024/09/21 ER -