Originality/value – The need for audience research in physical cultural studies is emphasised. We suggest that researchers too often make claims about media impacts without actually talking to audiences, or looking at what audiences ‘do’ with information they glean from media.
Millington, B. and Wilson, B. (2012), "Chapter 6 Media Analysis in Physical Cultural Studies: From Production to Reception", Young, K. and Atkinson, M. (Ed.) Qualitative Research on Sport and Physical Culture (Research in the Sociology of Sport, Vol. 6), Emerald Group Publishing Limited, Bingley, pp. 129-150. https://doi.org/10.1108/S1476-2854(2012)0000006009Download as .RIS
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