TY - CHAP AB - Abstract Transformative innovation is a particular manifestation of generativity that emerges when organizations explore the intersection of business and society, embracing social, environmental, ethical, or similar initiatives as an integral part of their strategic missions. The chapter reports findings from the World Inquiry, a search for stories of transformative innovation. The stories illustrate how transformative innovation may (1) extend mutually beneficial outcomes of activity to business and society, (2) increase the scale of enacted human strengths, and (3) invoke a deep shift in values, assumptions, and behaviors that guide an organization. The exploration of transformative inquiry demonstrates how generativity emerges when business strategies integrate the interests of multiple stakeholders. VL - 4 SN - 978-1-78190-330-8, 9781848554887/1475-9152 DO - 10.1108/S1475-9152(2013)0000004013 UR - https://doi.org/10.1108/S1475-9152(2013)0000004013 AU - Bright David S. AU - Fry Ronald E. AU - Cooperrider David L. PY - 2013 Y1 - 2013/01/01 TI - Exploring Transformative Innovation Through a World Inquiry T2 - Organizational Generativity: The Appreciative Inquiry Summit and a Scholarship of Transformation T3 - Advances in Appreciative Inquiry PB - Emerald Group Publishing Limited SP - 341 EP - 359 Y2 - 2024/05/08 ER -