This chapter summarizes the major determinants of health insurance coverage rates among young adults. Socioeconomic status, demographics, actual and perceived health status, perceived value, and perceived need are all examined in order to determine what the literature reveals regarding each variable and how each variable impacts a young adult's decision to purchase health insurance. Results indicate that socioeconomic status, demographics, perceived value, and perceived need were the most significant determinates of health insurance status of young adults. A conceptual framework is also examined and used to illustrate theoretical implications. Managerial implications for marketing health plans to young adults are also addressed. Finally, policy implications concerning the new Patient Protection and Affordable Care Act are addressed.
Cantiello, J., Fottler, M.D., Oetjen, D. and Jackie Zhang, N. (2011), "Determinants of Health Insurance Coverage Rates for Young Adults: An Analytical Literature Review", Blair, J.D. and Fottler, M.D. (Ed.) Biennial Review of Health Care Management (Advances in Health Care Management, Vol. 11), Emerald Group Publishing Limited, Bingley, pp. 185-213. https://doi.org/10.1108/S1474-8231(2011)0000011011
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