TY  - CHAP
AB  - AbstractOriginality/value
We show that collaboration within the marketing area is of critical importance for international SME in order to enhance their performance. Dealing with the increasing complexity and uncertainty in the global environment, we argue that international SMEs are especially dependent on improving their marketing collaborations in order to strengthen their competitive advantage. One main contribution is also to conceptualize and operationalize inter-firm marketing collaborations into a measurable empirical phenomenon, including scales that can also be used by other researchers in future studies.
VL  - 26
SN  - 978-1-78560-233-7, 978-1-78560-232-0/1474-7979
DO  - 10.1108/S1474-797920150000026006
UR  - https://doi.org/10.1108/S1474-797920150000026006
A1  - Tajeddini Kayhan
A2  - Elg Ulf
A3  - Ghauri Pervez N.
PY  - 2015
Y1  - 2015/01/01
TI  - Enhancing Organizational Performance of International SMEs through Inter-Firm Marketing Collaborations
T2  - International Marketing in the Fast Changing World
T3  - Advances in International Marketing
PB  - Emerald Group Publishing Limited
SP  - 109
EP  - 133
Y2  - 2019/12/13
ER  -