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The Effects of Stability, Diversity, and Density on Relationship Flexibility in an International Retail Supply Network: A Proposed Theory and Research Hypotheses

Entrepreneurship in International Marketing

ISBN: 978-1-78441-448-1, eISBN: 978-1-78441-447-4

ISSN: 1474-7979

Publication date: 31 January 2015

Abstract

In the context of a retailer with an international supply network, this paper develops theories of (a) how both stability and strong ties in an international supply network combine to yield a resource base that enables the development of flexible relationships with suppliers, (b) how stability and relationship flexibility in the international supply network of a retail reseller may in turn be driven both by the international diversity and by the density of the retailer’s supply network in a product category, and (c) how both the international diversity and the density of a retailer’s supply network may directly affect the likelihood of a retailer developing flexible relationships with its supplier. In doing so, this paper develops and presents six hypotheses and discusses some approaches to measurement of the underlying constructs and testing the hypothesized effects.

Keywords

Citation

Cadeaux, J. (2015), "The Effects of Stability, Diversity, and Density on Relationship Flexibility in an International Retail Supply Network: A Proposed Theory and Research Hypotheses", Entrepreneurship in International Marketing (Advances in International Marketing, Vol. 25), Emerald Group Publishing Limited, Bingley, pp. 307-320. https://doi.org/10.1108/S1474-797920140000025014

Publisher

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Emerald Group Publishing Limited

Copyright © 2015 Emerald Group Publishing Limited