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The Alliance Capability of Technology-Based Born Globals

Entrepreneurship in International Marketing

ISBN: 978-1-78441-448-1, eISBN: 978-1-78441-447-4

ISSN: 1474-7979

Publication date: 31 January 2015

Abstract

While earlier research discussed networking and alliance strategies of born globals on a strategic level, this paper investigates and analyses the specific organizational skills that enable the firms to successfully initiate, manage and finish their R&D alliances with Multinational Enterprises (MNEs). It is discussed how the specific aspects of the alliance capability can help born globals to counteract the challenges and risks of collaborating with MNEs. A longitudinal process study of a Danish technology born global with three embedded cases of its R&D and marketing alliances with Asian MNEs is discussed. The organizational skills comprising the alliance capability are defined to be internal and external assessment skills, need detection and coupling skills, asset protection skills, project management skills, termination skills and the learning processes to build the alliance capability further. A set of propositions is developed to tie these organizational skills to alliance performance.

Keywords

Acknowledgements

Acknowledgement

We are very grateful to the management and employees of ‘DanAmplifier’ for their great and continuous collaboration in this research.

Citation

Altshuler Oxtorp, L. and Elg, U. (2015), "The Alliance Capability of Technology-Based Born Globals", Entrepreneurship in International Marketing (Advances in International Marketing, Vol. 25), Emerald Group Publishing Limited, Bingley, pp. 73-107. https://doi.org/10.1108/S1474-797920140000025004

Publisher

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Emerald Group Publishing Limited

Copyright © 2015 Emerald Group Publishing Limited