Adopting neural net methodology for literature mapping and the generation of research ideas: An example at the interface of entrepreneurship, ICT, and economic development
International Marketing in Rapidly Changing Environments
Publication date: 20 January 2014
The present chapter demonstrates how the use of neural network software such as CATPACIITM can aid researchers to map a vast amount of literature in order to identify emerging and established research trends. Furthermore, the use of this methodology allows for the generation of research ideas. This is particularly relevant in view of the substantially increasing number of global scholarly contributions. The utilization of the methodology is exemplified at the intersection of literature bodies in entrepreneurship, information and communication technologies (ICT), and economic development.
Sinkovics, N. (2014), "Adopting neural net methodology for literature mapping and the generation of research ideas: An example at the interface of entrepreneurship, ICT, and economic development", International Marketing in Rapidly Changing Environments (Advances in International Marketing, Vol. 24), Emerald Group Publishing Limited, Bingley, pp. 103-123. https://doi.org/10.1108/S1474-7979(2013)0000024009
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