Enhancing market responsiveness through knowledge transfer and knowledge codification: Evidence from foreign subsidiaries in China
International Marketing in Rapidly Changing Environments
Publication date: 20 January 2014
The rising opportunities in emerging countries have attracted numerous multinational corporations to invest in the new regimes. Knowledge management between headquarters and their foreign subsidiaries, thus, becomes particularly crucial in navigating host country environmental uncertainties. Despite its criticality, how foreign subsidiaries can benefit from effectively managing knowledge remains unclear. This study examines the extent to which market and technological turbulences influence two specific knowledge management platforms, knowledge transfer and knowledge codification, and subsequently, market responsiveness of foreign subsidiaries. Results from a survey of 140 foreign subsidiaries in China show that knowledge transfer and knowledge codification serve as two important platforms to mitigate the effects of environmental turbulence on local market responsiveness.
Lee, R.P., Tang, X. and Guo, X. (2014), "Enhancing market responsiveness through knowledge transfer and knowledge codification: Evidence from foreign subsidiaries in China", International Marketing in Rapidly Changing Environments (Advances in International Marketing, Vol. 24), Emerald Group Publishing Limited, Bingley, pp. 3-23. https://doi.org/10.1108/S1474-7979(2013)0000024005
Emerald Group Publishing Limited
Copyright © 2013 Emerald Group Publishing Limited