TY  - CHAP
AB  - Brent B. Allred is an Associate Professor of Strategic Management and International Business at The College of William & Mary, in Williamsburg, VA. He earned his Ph.D. in Strategic Management/International Business at The Pennsylvania State University. His current research interests are in technology sourcing and patent rights. He has published in various journals, including the Journal of International Business Studies, Management International Review, the Journal of International Management, Academy of Management Executive, and the Journal of Product Innovation Management.
VL  - 23
SN  - 978-1-78190-016-1, 978-1-78190-017-8/1474-7979
DO  - 10.1108/S1474-7979(2012)0000023003
UR  - https://doi.org/10.1108/S1474-7979(2012)0000023003
ED  - K. Scott Swan
ED  - Shaoming Zou
PY  - 2012
Y1  - 2012/01/01
TI  - About the Contributors
T2  - Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
T3  - Advances in International Marketing
PB  - Emerald Group Publishing Limited
SP  - 331
EP  - 339
Y2  - 2024/04/19
ER  -