About the Contributors
Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
ISBN: 978-1-78190-016-1, eISBN: 978-1-78190-017-8
Publication date: 21 August 2012
Abstract
Brent B. Allred is an Associate Professor of Strategic Management and International Business at The College of William & Mary, in Williamsburg, VA. He earned his Ph.D. in Strategic Management/International Business at The Pennsylvania State University. His current research interests are in technology sourcing and patent rights. He has published in various journals, including the Journal of International Business Studies, Management International Review, the Journal of International Management, Academy of Management Executive, and the Journal of Product Innovation Management.
Citation
(2012), "About the Contributors", Swan, K.S. and Zou, S. (Ed.) Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing (Advances in International Marketing, Vol. 23), Emerald Group Publishing Limited, Leeds, pp. 331-339. https://doi.org/10.1108/S1474-7979(2012)0000023003
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited