TY  - CHAP
AB  - 
VL  - 22
SN  - 978-1-78052-095-7, 978-1-78052-094-0/1474-7979
DO  - 10.1108/S1474-7979(2011)0000022015
UR  - https://doi.org/10.1108/S1474-7979(2011)0000022015
ED  - Marko Sarstedt
ED  - Manfred Schwaiger
ED  - Charles R. Taylor
PY  - 2011
Y1  - 2011/01/01
TI  - Measurement and Research Methods in International Marketing
T2  - Measurement and Research Methods in International Marketing
T3  - Advances in International Marketing
PB  - Emerald Group Publishing Limited
SP  - i
Y2  - 2024/04/25
ER  -