Part IV Methodological Advances
New Challenges to International Marketing
ISBN: 978-1-84855-468-9, eISBN: 978-1-84855-469-6
Publication date: 6 March 2009
Citation
(2009), "Part IV Methodological Advances", Sinkovics, R.R. and Ghauri, P.N. (Ed.) New Challenges to International Marketing (Advances in International Marketing, Vol. 20), Emerald Group Publishing Limited, Leeds, p. 275. https://doi.org/10.1108/S1474-7979(2009)0000020021
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited