Part I Internationalization
New Challenges to International Marketing
ISBN: 978-1-84855-468-9, eISBN: 978-1-84855-469-6
Publication date: 6 March 2009
Citation
(2009), "Part I Internationalization", Sinkovics, R.R. and Ghauri, P.N. (Ed.) New Challenges to International Marketing (Advances in International Marketing, Vol. 20), Emerald Group Publishing Limited, Leeds, p. 1. https://doi.org/10.1108/S1474-7979(2009)0000020018
Publisher
:Emerald Group Publishing Limited
Copyright © 2009, Emerald Group Publishing Limited