TY  - CHAP
AB  - In order to determine the status quo of PLS path modeling in international marketing research, we conducted an exhaustive literature review. An evaluation of double-blind reviewed journals through important academic publishing databases (e.g., ABI/Inform, Elsevier ScienceDirect, Emerald Insight, Google Scholar, PsycINFO, Swetswise) revealed that more than 30 academic articles in the domain of international marketing (in a broad sense) used PLS path modeling as means of statistical analysis. We assessed what the main motivation for the use of PLS was in respect of each article. Moreover, we checked for applications of PLS in combination with one or more additional methods, and whether the main reason for conducting any additional method(s) was mentioned.
VL  - 20
SN  - 978-1-84855-469-6, 978-1-84855-468-9/1474-7979
DO  - 10.1108/S1474-7979(2009)0000020014
UR  - https://doi.org/10.1108/S1474-7979(2009)0000020014
AU  - Henseler Jörg
AU  - Ringle Christian M.
AU  - Sinkovics Rudolf R.
ED  - Rudolf R. Sinkovics
ED  - Pervez N. Ghauri
PY  - 2009
Y1  - 2009/01/01
TI  - The use of partial least squares path modeling in international marketing
T2  - New Challenges to International Marketing
T3  - Advances in International Marketing
PB  - Emerald Group Publishing Limited
SP  - 277
EP  - 319
Y2  - 2024/04/25
ER  -