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The effects of MSU on me: A look at the past, present and future

Michigan State University Contributions to International Business and Innovation

ISBN: 978-1-84855-440-5, eISBN: 978-1-84855-441-2

Publication date: 1 January 2008

Abstract

As a high school senior, there was no doubt I wanted to attend college, it was just a matter of where. I applied to only two universities – Oakland University (OU) and MSU. I was not too familiar with MSU, but it had a good reputation; I was much more familiar with Oakland. Although I had obtained an application for the University of Michigan (UM), I decided that the UM application was just too long to complete. And what the heck is a wolverine anyway? I lived in Michigan for most of my life, and I had never spotted this mythical rodent. As a tendency, I always found Michigan students and alumni to be either too arrogant or eccentric for my taste. Also, at that time of my life, I found the atmosphere in Ann Arbor not right in some way, so I applied to only two universities.1

Citation

Schmidt, J.B. (2008), "The effects of MSU on me: A look at the past, present and future", Tamer Cavusgil, S. (Ed.) Michigan State University Contributions to International Business and Innovation (Advances in International Marketing, Vol. 19), Emerald Group Publishing Limited, Leeds, pp. 123-138. https://doi.org/10.1108/S1474-7979(2009)0000019015

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited