A personal reflection on MSU contributions to innovation/new products

Abstract

Contrary to my expectations, the old adage holds true – “absence makes the heart grow fonder” – even in the context of higher education. If someone would have asked me 15 years ago if I would miss my time at the copy machine in the Marketing Department or in the library or stressing about comprehensive exams or my dissertation, my answer would have been a resounding “NO!” Now that I realize what a luxury it was to be focused exclusively on learning and research without all of the other obligations of tenured faculty life, I remember my days at MSU fondly. I can almost say I even miss the winters! However, since joining North Carolina State University in 1995, the key word in that last sentence is “almost”.

Citation

Montoya, M. (2008), "A personal reflection on MSU contributions to innovation/new products", Tamer Cavusgil, S. (Ed.) Michigan State University Contributions to International Business and Innovation (Advances in International Marketing, Vol. 19), Emerald Group Publishing Limited, Leeds, pp. 15-29. https://doi.org/10.1108/S1474-7979(2009)0000019006