While the study's findings demonstrate consistent views regarding the importance of relationship management and patient care, the two stakeholder groups hold divergent perspectives on how to accomplish these goals. Insurance executives take a population perspective, whereas physician practices focus their decision making at the patient level. The relative power and size between stakeholders was instrumental in how insurers chose to develop relationships with individual physician practices. These findings provide the nucleus for understanding reported frictions.
Cote, J. and Kamm Latham, C. (2010), "Examining both sides of stakeholder engagement: behavioral implications in interorganizational alliances", Epstein, M.J. and Lee, J.Y. (Ed.) Advances in Management Accounting (Advances in Management Accounting, Vol. 18), Emerald Group Publishing Limited, Bingley, pp. 175-201. https://doi.org/10.1108/S1474-7871(2010)0000018010Download as .RIS
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