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Using an Accounting Fair to Increase Students’ Favorable Perceptions of Accounting and Interest in the Accounting Major

Advances in Accounting Education: Teaching and Curriculum Innovations

ISBN: 978-1-78190-840-2

Publication date: 23 August 2014

Abstract

We discuss an accounting fair designed to foster a more favorable perception of the accounting profession and to identify accounting career opportunities, thereby increasing students’ interest in the accounting major. The fair is a unique model that provides students with accurate information about the accounting profession, rather than to recruit firm employees. The model can be tailored to meet other objectives of accounting departments, such as, to increase diversity of students selecting the major, to increase the quality of students in the major, or other objectives a department might deem appropriate.

We studied the effects of the fair on students’ perceptions of the accounting profession and interest in the accounting major, using pre- and post-accounting fair surveys. Our statistical results indicate the accounting fair was successful in fostering a more favorable perception of the accounting profession. As a result, students’ interest in the accounting major increased, which is consistent with the actual increase in the number of accounting majors at our institution since implementing the fair. Similarly, by employing a fair similar to ours, the achievement of other departmental objectives should result from fostering a more favorable perception of the accounting profession.

Keywords

Citation

Maas, J.D., Keeling, K.O., Michenzi, A.R. and Bossle, F.X. (2014), "Using an Accounting Fair to Increase Students’ Favorable Perceptions of Accounting and Interest in the Accounting Major", Advances in Accounting Education: Teaching and Curriculum Innovations (Advances in Accounting Education, Vol. 14), Emerald Group Publishing Limited, Leeds, pp. 1-16. https://doi.org/10.1108/S1085-4622(2013)0000014007

Publisher

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Emerald Group Publishing Limited

Copyright © 2013 by Emerald Group Publishing Limited