To read this content please select one of the options below:

Entrepreneurship Theory and Ideation Teaching Techniques

Luke Pittaway (Ohio University, United States)

The Age of Entrepreneurship Education Research: Evolution and Future

ISBN: 978-1-83753-057-1, eISBN: 978-1-83753-056-4

Publication date: 20 April 2023


This chapter considers the role of entrepreneurship theory in the development of ideation techniques for entrepreneurship education. It begins by considering how metatheories impact theory construction in entrepreneurship research and discusses the role of ontology, epistemology, axiology, as well as the role of assumptions about human nature and social change. The chapter presents four different paradigms of thought that apply different philosophies and illustrates how these different paradigms conceptualize entrepreneurship and entrepreneurial opportunity differently. The four paradigms include the equilibrium paradigm, the disequilibrium paradigm, the disruptive innovation paradigm, and the social constructionism paradigm. Within each paradigm, the nature of entrepreneurial opportunity is discussed, and the chapter provides examples to show how different ideation techniques can be generated from these different conceptualizations. Forms of ideation technique are presented and explained, as they relate to each paradigm, and the chapter concludes by explaining the value of these techniques for ideation, opportunity discovery, and creation, in the entrepreneurial process.




The author would like to thank Dr Tatiana Somià Marie Skłodowska-Curie IF Global Research Fellow at Ohio University for kindly contributing Table 1 to the chapter, which provides a summary of the different paradigms of entrepreneurship thought as they relate to entrepreneurial opportunity and ideation techniques.


Pittaway, L. (2023), "Entrepreneurship Theory and Ideation Teaching Techniques", Corbett, A.C., Marino, L.D. and Alsos, G.A. (Ed.) The Age of Entrepreneurship Education Research: Evolution and Future (Advances in Entrepreneurship, Firm Emergence and Growth, Vol. 23), Emerald Publishing Limited, Leeds, pp. 65-90.



Emerald Publishing Limited

Copyright © 2023 Luke Pittaway