Trust in Buyer–Supplier Relationships: Evidence from Advanced, Emerging, and Developing Markets

Abstract

Trust is a crucial element in business exchanges. Trust has been the subject of considerable research. Most prior studies are insensitive to context studies. However, the advent of the extended enterprise with the disintegration of production and innovation processes, the digitalization of interactions, and the increased competition in global markets, among other factors, fundamentally alter the contexts of buyer–supplier relationships. New enriched perspectives and adapted approaches of trust in B-to-B settings are necessary.

This volume addresses new issues showing evidence from advanced, emerging, and developing markets by applying different theoretical and methodological perspectives. The findings lead to identifying consistencies, richness, and distinctiveness of antecedents, processes, and consequences of trust in various B-to-B contexts. It provides suggestions for future research and new levers and guidance for managers to build successful business relationships.

Citation

Akrout, H. (2019), "Trust in Buyer–Supplier Relationships: Evidence from Advanced, Emerging, and Developing Markets", New Insights on Trust in Business-to-Business Relationships (Advances in Business Marketing and Purchasing, Vol. 26), Emerald Publishing Limited, Leeds, pp. 1-5. https://doi.org/10.1108/S1069-096420190000026004