TY  - CHAP
AB  - 
VL  - 25
SN  - 978-1-78635-122-7, 978-1-78635-121-0/1069-0964
DO  - 10.1108/S1069-096420180000025014
UR  - https://doi.org/10.1108/S1069-096420180000025014
PY  - 2018
Y1  - 2018/01/01
TI  - Index
T2  - Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes
T3  - Advances in Business Marketing and Purchasing
PB  - Emerald Publishing Limited
SP  - 237
EP  - 244
Y2  - 2024/04/20
ER  -