This chapter expands on responding to the need made explicit in Chapter 1, Volume 23A. Business executives need deep knowledge on how developing nations are now (2015–2020) going global via the internet. The number of new users of e-services worldwide will double during 2015–2108 (moving from 2 billion users mostly living in the developed nations to an additional 2 billion users mostly living in developing nations). This radical embrace of new e-service technologies will substantially improve the quality of lives for most residents globally. A profound happening occurring now! The two main chapters in this volume responds to this need for deep knowledge of how such adoptions occur. The second main chapter in this volume provides a comprehensive conceptualization of digital divide and its impact on e-government system success in Indonesia. The third main chapter in this volume describes the personal and world blocks that occur and must be overcome by consumers seeking to use e-services in Indonesian airlines’ services. This chapter facilitates one to learn how these first-time consumers experience failure and finally achieve success in these E-service adoption processes. The two chapters really are must readings for business executives recognizing the need for new deep knowledge about e-service adoption processes in developing nations.
Woodside, A.G. and Quaddus, M. (2015), "Acquiring Deep Knowledge of E-Services Adoption Processes in Developing Nations", E-services Adoption: Processes by Firms in Developing Nations (Advances in Business Marketing and Purchasing, Vol. 23B), Emerald Group Publishing Limited, Bingley, pp. 1-4. https://doi.org/10.1108/S1069-09642015000023B001
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