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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

Field Guide to Case Study Research in Business-to-business Marketing and Purchasing

ISBN: 978-1-78441-080-3

Publication date: 27 August 2014

Citation

(2014), "Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing", Woodside, A.G., Pattinson, H.M. and Marshall, R. (Ed.) Field Guide to Case Study Research in Business-to-business Marketing and Purchasing (Advances in Business Marketing and Purchasing, Vol. 21), Emerald Group Publishing Limited, Leeds, p. iii. https://doi.org/10.1108/S1069-096420140000021018

Publisher

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Emerald Group Publishing Limited

Copyright © 2014 Emerald Group Publishing Limited