List of Contributors
Field Guide to Case Study Research in Business-to-business Marketing and Purchasing
ISBN: 978-1-78441-080-3
ISSN: 1069-0964
Publication date: 27 August 2014
Citation
(2014), "List of Contributors", Field Guide to Case Study Research in Business-to-business Marketing and Purchasing (Advances in Business Marketing and Purchasing, Vol. 21), Emerald Group Publishing Limited, Leeds, pp. vii-viii. https://doi.org/10.1108/S1069-096420140000021014
Publisher
:Emerald Group Publishing Limited
Copyright © 2014 Emerald Group Publishing Limited
| Ronny Behrens | Marketing Department, Freie Universität Berlin, Berlin, Germany |
| David Bibby | Marketing Department, Auckland University of Technology, Auckland, New Zealand |
| Sara Denize | School of Business, University of Western Sydney, Sydney, Australia |
| Nick Ellis | Durham University Business School, Durham, UK |
| Minoo Farhangmehr | School of Economics and Management, Minho University, Braga, Portugal |
| Iñaki García-Arrizabalaga | Deusto Business School, University of Deusto, San Sebastián, Spain |
| Juho-Petteri Huhtala | Aalto University School of Business, Helsinki, Finland |
| Michael Kleinaltenkamp | Marketing Department, Freie Universität Berlin, Berlin, Germany |
| Wen-Hsiang Lai | College of Business, Feng Chia University, Taichung, Taiwan |
| Rubén Llop | EADA Business School, Barcelona, Spain |
| Roger Marshall | Marketing Department, Auckland University of Technology, Auckland, New Zealand |
| Pekka Mattila | Aalto University School of Business, Helsinki, Finland |
| Thomas Mejtoft | Department of Applied Physics and Electronics, Umeå University, Umeå, Sweden |
| WoonBong Na | College of Business Administration, KyungHee University, Seoul, South Korea |
| Doina Olaru | UWA Business School, Perth, Australia |
| Hugh M. Pattinson | School of Business, University of Western Sydney, Sydney, Australia |
| Poh Tze Peng | Exporters.sg, Singapore |
| Sharon Purchase | UWA Business School, Perth, Australia |
| Stefanie Reh | Marketing Department, Freie Universität Berlin, Berlin, Germany |
| Michel Rod | Sprott School of Business, Carleton University, Ottawa, Canada |
| Maria Sarmento | School of Economics and Management, Minho University, Braga, Portugal |
| Antti Sihvonen | Aalto University School of Business, Helsinki, Finland |
| Cláudia Simões | Open University Business School, Open University, Milton Keynes, UK |
| Suresh C. Sood | Advanced Analytics Institute, University of Technology, Sydney, Australia |
| Henrikki Tikkanen | Aalto University School of Business, Helsinki, Finland; Stockholm University School of Business, Stockholm, Sweden |
| Catharina von Koskull | Department of Marketing, CERS – Centre for Relationship Marketing and Service Management, Hanken School of Economics, Helsinki, Finland |
| Arch G. Woodside | Department of Marketing, Carroll School of Management, Boston College, MA, USA |
- Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
- Advances in Business Marketing & Purchasing
- Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
- Copyright Page
- List of Contributors
- Preface
- Deal-Making Negotiations by Governments and Major Product Suppliers: A Case Study of the U.S. Department of Defense and Airbus versus Boeing
- The Parable of a Little Research: Making Money from an Internet Trading Portal
- Building Relationships for Survival: Coping Media Industry Dynamics
- Barriers to Innovation Diffusion in Industrial Networks: A Systematic Combining Approach
- Using Discourse Analysis in Case Study Research in Business-to-Business Contexts
- Ethnographic Research in Service Marketing: Theory, Methods, and Practice
- A Primer to the General Theory of Behavioral Strategies in Business-to-Business Marketing
- B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach
- Implementing Strategic Changes to Generate Sustainable Competitive Advantage
- Making Sense of Marketing Decision Systems through Pictorial Representation: Decision System Analysis
- New B2B Methods, Techniques and Technologies for Capturing Insights of Major Account Managers: Developing B2B Communities for Energy Supply
- Factors Driving Manufacturing Flexibility: The Taiwanese Case
- Using Case-Based Research for Agent-Based Modelling