TY  - CHAP
AB  - Abstract This study provides a comprehensive framework of adaptation in triadic business relationship settings in the service sector. The framework is based on the industrial network approach (see, e.g., Axelsson & Easton, 1992; Håkansson & Snehota, 1995a). The study describes how adaptations initiate, how they progress, and what the outcomes of these adaptations are. Furthermore, the framework takes into account how adaptations spread in triadic relationship settings. The empirical context is corporate travel management, which is a chain of activities where an industrial enterprise, and its preferred travel agency and service supplier partners combine their resources. The scientific philosophy, on which the knowledge creation is based, is realist ontology. Epistemologically, the study relies on constructionist processes and interpretation. Case studies with in-depth interviews are the main source of data.
VL  - 20
SN  - 978-1-78190-858-7/1069-0964
DO  - 10.1108/S1069-0964(2013)0000020007
UR  - https://doi.org/10.1108/S1069-0964(2013)0000020007
AU  - Holma Anne-Maria
PY  - 2014
Y1  - 2014/01/01
TI  - Adaptation in Business Contexts: Working Triadic Relationships
T2  - Deep Knowledge of B2B Relationships within and Across Borders
T3  - Advances in Business Marketing and Purchasing
PB  - Emerald Group Publishing Limited
SP  - 119
EP  - 291
Y2  - 2024/05/04
ER  -