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Adaptation in Business Contexts: Working Triadic Relationships

Anne-Maria Holma

Deep Knowledge of B2B Relationships within and Across Borders

ISBN: 978-1-78190-858-7

ISSN: 1069-0964

Publication date: 16 August 2014

Abstract

This study provides a comprehensive framework of adaptation in triadic business relationship settings in the service sector. The framework is based on the industrial network approach (see, e.g., Axelsson & Easton, 1992; Håkansson & Snehota, 1995a). The study describes how adaptations initiate, how they progress, and what the outcomes of these adaptations are. Furthermore, the framework takes into account how adaptations spread in triadic relationship settings. The empirical context is corporate travel management, which is a chain of activities where an industrial enterprise, and its preferred travel agency and service supplier partners combine their resources. The scientific philosophy, on which the knowledge creation is based, is realist ontology. Epistemologically, the study relies on constructionist processes and interpretation. Case studies with in-depth interviews are the main source of data.

Keywords

  • Adaptation
  • Triadic business relationship settings
  • Business services
  • Corporate travel

Citation

Holma, A.-M. (2014), "Adaptation in Business Contexts: Working Triadic Relationships", Deep Knowledge of B2B Relationships within and Across Borders (Advances in Business Marketing and Purchasing, Vol. 20), Emerald Group Publishing Limited, pp. 119-291. https://doi.org/10.1108/S1069-0964(2013)0000020007

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Emerald Group Publishing Limited

Copyright © 2013 Emerald Group Publishing Limited

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