19)
Advances in Business Marketing & Purchasing
Visionary Pricing: Reflections and Advances in Honor of Dan Nimer
ISBN: 978-1-78052-996-7, eISBN: 978-1-78052-997-4
ISSN: 1069-0964
Publication date: 19 November 2012
Citation
(2012), "Advances in Business Marketing & Purchasing", Smith, G.E. (Ed.) Visionary Pricing: Reflections and Advances in Honor of Dan Nimer (Advances in Business Marketing and Purchasing, Vol. 19), Emerald Group Publishing Limited, Leeds, p. iii. https://doi.org/10.1108/S1069-0964(2012)0000019024
Publisher
:Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited
- Visionary Pricing: Reflections and Advances in Honor of Dan Nimer
- Advances in Business Marketing & Purchasing
- Advances in Business Marketing & Purchasing
- Copyright Page
- List of Contributors
- About the Editor
- Foreword to Visionary Pricing
- Introduction to Visionary Pricing
- On Dan Nimer
- One on One, Pricing with Dan Nimer
- The Founding Principles and Strategies of Pricing
- Integrating Marketing and Operational Choices for Profit Growth
- How Price Consulting is Coming of Age
- Incorporating Competitive Strategy in Pricing Strategy
- Emergent Pricing Strategy
- Price and Customers’ Perceptions of Value
- Using Case ROI™ to Determine Customer and Segment Value in the Business-to-Business Environment
- Legal Tools that Support Value Pricing
- Understanding Value – Beyond Mere Metrics
- Creating Value with Sales Promotion Strategies that Avoid Price Discounting
- Pricing: From Good to World Class
- Pricing Software: Ten Predictions for the Future
- Capturing the Value of Pricing Analytics
- Prepare your Pricing Operations for Change
- About the Authors