TY  - CHAP
AB  - Recent years have seen explosive growth in the use of enterprise pricing software. Pricing software contributes to business returns by improving pricing decision-making, and by providing monitoring and process control for pricing processes across the corporation. This software has developed in a number of significant ways over the past decade and continues to evolve in terms of sophistication and ability to contribute to both top- and bottom-line growth. In this paper, the authors present a brief historical context for the role that pricing software fulfills in a typical B2B corporation, and a set of predictions of future capabilities based on emerging trends.
VL  - 19
SN  - 978-1-78052-996-7, 978-1-78052-997-4/1069-0964
DO  - 10.1108/S1069-0964(2012)0000019018
UR  - https://doi.org/10.1108/S1069-0964(2012)0000019018
AU  - Gray Allan
AU  - Lucaccioni Michael
AU  - Rapperport Jamie
AU  - Yama Elliott
ED  - Gerald E. Smith
PY  - 2012
Y1  - 2012/01/01
TI  - Pricing Software: Ten Predictions for the Future
T2  - Visionary Pricing: Reflections and Advances in Honor of Dan Nimer
T3  - Advances in Business Marketing and Purchasing
PB  - Emerald Group Publishing Limited
SP  - 275
EP  - 297
Y2  - 2024/05/14
ER  -