Pricing Software: Ten Predictions for the Future

Abstract

Recent years have seen explosive growth in the use of enterprise pricing software. Pricing software contributes to business returns by improving pricing decision-making, and by providing monitoring and process control for pricing processes across the corporation. This software has developed in a number of significant ways over the past decade and continues to evolve in terms of sophistication and ability to contribute to both top- and bottom-line growth. In this paper, the authors present a brief historical context for the role that pricing software fulfills in a typical B2B corporation, and a set of predictions of future capabilities based on emerging trends.

Citation

Gray, A., Lucaccioni, M., Rapperport, J. and Yama, E. (2012), "Pricing Software: Ten Predictions for the Future", Smith, G.E. (Ed.) Visionary Pricing: Reflections and Advances in Honor of Dan Nimer (Advances in Business Marketing and Purchasing, Vol. 19), Emerald Group Publishing Limited, Leeds, pp. 275-297. https://doi.org/10.1108/S1069-0964(2012)0000019018