TY - CHAP AB - This chapter describes and discusses the coming of age of price consulting from the perspective of Simon, Kucher, and Partners, today the world’s leading price consultancy. Starting with modest beginnings of a predominantly theoretical and methodological nature, the field has evolved into many specializations along measurement, model building, and structural and industry lines. The current stage of development is characterized by an advanced integration of theory and practice. In spite of the big progress, large growth potentials are previewed for the future. Price consulting is today seen as a young adult who still has a lot to learn and can further contribute to the professionalization of price management. VL - 19 SN - 978-1-78052-996-7, 978-1-78052-997-4/1069-0964 DO - 10.1108/S1069-0964(2012)0000019009 UR - https://doi.org/10.1108/S1069-0964(2012)0000019009 AU - Simon Hermann ED - Gerald E. Smith PY - 2012 Y1 - 2012/01/01 TI - How Price Consulting is Coming of Age T2 - Visionary Pricing: Reflections and Advances in Honor of Dan Nimer T3 - Advances in Business Marketing and Purchasing PB - Emerald Group Publishing Limited SP - 61 EP - 79 Y2 - 2024/03/28 ER -