TY - CHAP AB - VL - 19 SN - 978-1-78052-996-7, 978-1-78052-997-4/1069-0964 DO - 10.1108/S1069-0964(2012)0000019006 UR - https://doi.org/10.1108/S1069-0964(2012)0000019006 AU - Smith Gerald E. AU - Nimer Dan ED - Gerald E. Smith PY - 2012 Y1 - 2012/01/01 TI - One on One, Pricing with Dan Nimer T2 - Visionary Pricing: Reflections and Advances in Honor of Dan Nimer T3 - Advances in Business Marketing and Purchasing PB - Emerald Group Publishing Limited SP - 5 EP - 11 Y2 - 2024/03/29 ER -